The Pros of "Giving a Flake"


Never a shrinking violet when it comes to social and environmental causes, the Aspen Ski Co recently launched the clever-sloganed, “give a flake” marketing campaign. With the effects of climate change becoming more real every year, it’s a rally to save the ski industry as much as anything else.  

For an interesting read on the pros and cons of political marketing check out this Business Insider think-piece.